Journey Mexico president, Zachary Rabinor, and director of operations, Matteo Luthi, have been invited for lunch by Mexico’s President, Felipe Calderon, for the launch of Mexico’s new promotional campaign, “Routes of Mexico,” which aims to promote, educate, and change the perception of Mexico as a “Beach Only” destination.
The campaign will promote Mexico’s rich cultural, natural, active, and luxury experiences with an emphasis on “off-the-beaten-tourist-path” locations, focusing largely on the interior of the Republic including: Colonial Cities, Yucatan, Chiapas, Oaxaca, Copper Canyon, Baja California, Veracruz, and more.
Journey Mexico is honored and excited to play a large role in the new campaign as we have always been dedicated to providing unforgettable adventure, nature, cultural, and luxury experiences in all of the regions highlighted in Routes of Mexico.
